Statement of work: conversion program
Scope, deliverables and acceptance terms for Cedar & Stone's conversion program, Form and calculator option, for signature by both teams.
Draft for review.
Scope and deliverables
| Deliverable | Included | Acceptance |
|---|---|---|
| Budget question and project type redesign | Yes | Tested against the current form on the agreed sample |
| Calculator: design, validation logic, analytics | Yes | Acceptance script, desktop and mobile |
| Legal review of calculator copy | Cedar & Stone legal | Written approval before launch |
| Launch on the go-live checklist | Yes | All checks passed |
| Care plan | Continues separately | Unchanged |
Delivery phases
- Kickoff: Oct 26
- Form experiment decision: After the agreed sample
- Calculator build: November
- Acceptance: Same script approach
- Launch: After go-live check
Out of scope
- New service pages or a site redesign.
- Paid media and landing pages for campaigns.
- Hosting changes beyond what the care plan covers.
Acceptance criteria
- Every deliverable passes its acceptance script on desktop and mobile.
- No placeholder copy on any live page.
- Experiments are decided on qualified consultations after the agreed sample.
Payment schedule
A fixed fee of $36,500 for the Form and calculator option, paid in three milestones.
| Milestone | When | Amount |
|---|---|---|
| Signature | Oct 20, 2026 | $10,950 |
| Calculator accepted | On acceptance in staging | $14,600 |
| Launch | At go-live | $10,950 |
Change requests
Anything outside this scope is quoted as a separate change, as the calculator itself was, so its cost stays visible.
Sign-off
Sign-off
Demo document for the Cedar & Stone deal room. Brightframe, Cedar & Stone, the people and every figure are fictional sample data.