Assessment Cedar & Stone Brightframe

How the form works today, where visitors leave and the target state we recommend.

Aug 1 to Sep 21, 2026.

The form, step by step

On mobile, 262 of 1,240 form views became submissions, 21.1%. Desktop completes at 54.4%.

Where mobile visitors leave

590 mobile visitors reached the budget question and 262 submitted: the steepest drop in the form. The data shows friction, not which fix will work.

As-is and to-be

StepTodayRecommended
Budget questionRequired, free textRanges, optional on mobile, tested against the current version
Project typeLong listGrouped by service, matching the service pages
ConfirmationFixed in build 28Keep, and add what happens next
EstimateNot availableCalculator, scoped in discovery

Quick wins available now

  • Add a form link to high-visit pages with a low start rate.
  • Keep the budget experiment running to its agreed sample.

Recommended next steps

Finish the budget question experiment on its agreed sample, then decide. Scope the calculator separately so its cost stays visible and the care plan is not delayed.

Demo document for the Cedar & Stone deal room. Brightframe, Cedar & Stone, the people and every figure are fictional sample data.