Horizon evergreen refresh readout
Owner: Felix Grant. Updated Sep 22, 2026.
How we define a result
Traffic alone does not show a business effect, so the guides were prioritized on relevance and update effort, not on reader counts.
Decisions this period
| Article | August readers | vs July | What we recommend | Verdict |
|---|---|---|---|---|
| Plant protein guide | 2,240 | -50 | Replace outdated workflow screenshots, keep structure | |
| Shelf life testing guide | 2,140 | +80 | Replace outdated workflow screenshots, add the shelf life study term | |
| Fermentation basics | 1,780 | +60 | No change, part 2 in drafting | |
| Clean label glossary | 1,310 | +25 | Engaged time is 97 seconds, lowest of the top eight |
Both refresh briefs are in the editorial workflow and the refreshed guides publish by Oct 30.
What to watch before the next readout
| Item | Status | Review by |
|---|---|---|
| Plant protein guide refresh | Brief waiting on your approval | 4 weeks after publication |
| Shelf life testing guide refresh | Brief waiting on your approval | 4 weeks after publication |
| Clean label glossary | Additions in expert review | Nov 16, 2026 |
| September readers note | Draft, internal until you publish it | After Sep 30 |
Limitation: September is partial and seasonal
Through Sep 21 the two guides have 2,870 qualified readers. What this means: September cannot be compared with August yet, and late summer is usually quieter. What we do: compare engagement after publication with seasonality noted. Owner: Felix Grant.
What happens after a refresh verdict
- Verdict recorded: Sep 18
- Refresh briefs: Your approval, Oct 2
- Refreshed guides live: By Oct 30
- Engagement compared: With seasonality noted
"We refresh a guide because readers still rely on it and the update is worth the effort. Reader counts tell us where to look, not what the refresh achieved." Felix Grant, editorial director.
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