Luma Coffee cafe partner rollout kit

A partner enablement session with a small audience

Rollout kit Luma Coffee Northstar Studio

Owner: Maya Chen. Updated Sep 22, 2026.

Program overview

How Luma's 9 cafes receive, use and retire the refreshed brand for the October launch, with the rules that keep old files off counters and shelves. Maintained by Northstar for Luma.

Details
Kit ownerMaya Chen, Northstar
Creative questionsNina Alvarez, Northstar
Final approverLeo Martin, Luma
Cafes6 Luma cafes, 3 partner cafes
LaunchOct 19, 2026

Who this kit is for

Cafe managers use it to set up their location. Partner cafes that pour Luma and stock retail bags use the partner column only.

What each cafe receives

Luma cafesPartner cafes
CafesAlberta, Belmont, Division, Hawthorne, Mississippi, St JohnsSellwood, Kenton, Pearl
MenusFull menu boards and counter menusLuma coffee panel for their own board
RetailAll 12 packaging SKUs250 g and 340 g bags only
SignageWindow, counter and cup sleevesCounter card only
Folder ownerCafe managerPartner owner

Rollout path for each cafe

✓Manager named
Location folder
Location check
Files released
Launch
  • Manager named: On the distribution list
  • Location folder: Photos and board sizes
  • Location check: Oct 5, verified by Maya
  • Files released: Only after the check
  • Launch: Oct 19

A cafe receives files only after its folder passes the location check. Nothing ships early, even when a cafe is ready first.

Brand rules for every cafe

RuleWhat it means
Seasonal colourOne seasonal accent per release, from the library. No new palettes on the counter.
Origin story lengthTwo lines on menus and cards. The full story lives on the bag.
Small use sun artworkThe sun mark only above its minimum size. Below it, use the wordmark.
Current files onlyUse the files in your location folder. Delete anything from before Oct 19.

Do not use old files

Old menus and signage come down on launch day. If a file is not in your folder, ask the brand desk before printing anything locally.

Launch checklist and contacts

Each cafe before Oct 5
✓Manager named on the distribution list
Location folder complete with photos and board sizes
Old menus and signage listed for removal
Launch day contact confirmed
MCMaya ChenAccount Director, Northstar

Rollout, folders and the location check.

NANina AlvarezCreative Director, Northstar

Anything the library does not answer.

LMLeo MartinMarketing Lead, Luma

Final approval and cafe owners.

Demo client portal. Northstar Studio, Luma Coffee, the people, cafes and every figure are fictional sample data. Built on FuseBase.